Shapley Attribution: Measure Channel Impact
Shapley Attribution measures the true marginal contribution of each marketing channel to conversions using Shapley values, providing a nuanced understanding of channel effectiveness
- •When evaluating the effectiveness of multiple marketing channels on a conversion goal
- •When trying to optimize marketing budget allocation across different channels
- •When needing to account for interactions and synergies between marketing channels
From the ShapleyAttribution example, `model = ShapleyAttribution(df, target='conversion', channels=['email', 'social', 'paid_search']); results = model.fit()`
Skip the builder — one click puts this in Claude, Cursor, Antigravity and more.
Installs with a command or two; your AI agent can do it for you.
mkdir -p ~/.claude/skills/shapley-attribution && curl -fsSL https://workflowstacks.com/api/skills/shapley-attribution/claude-skill -o ~/.claude/skills/shapley-attribution/SKILL.mdOpens the app with this repo with the prompt ready to go — no copy-paste needed.
Skip the builder — one click puts this in Claude, Cursor, Antigravity and more.
Installs with a command or two; your AI agent can do it for you.
mkdir -p ~/.claude/skills/shapley-attribution && curl -fsSL https://workflowstacks.com/api/skills/shapley-attribution/claude-skill -o ~/.claude/skills/shapley-attribution/SKILL.mdOpens the app with this repo with the prompt ready to go — no copy-paste needed.
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