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marketing

Shapley Attribution: Measure Channel Impact

Get true marginal conversion contributions with Shapley Attribution, a library for startup founders and marketers, using Shapley values.
42 stars13 forksPythonQuality 8/10Updated 4/20/2026100% free · open source

About this skill

Shapley Attribution: A scikit-learn compatible library that uses Shapley values to measure each marketing channel's true marginal contribution to conversions

Topics

attribution
marketing-attribution
shapley-values
What's inside — free to inspect
No purchase needed

Read the entire source before you build — unlike paid marketplaces that hide it behind a buy button.

9
top-level files
4
folders
1.7M
repo size
MIT
license
Key files
README.md
File tree
benchmarks/
data/
shapley_attribution/
tests/
.gitattributes
.gitignore
benchmark.ipynb
LICENSE
ordered_shapley_attribution_model.py
pyproject.toml
README.md
simplified_shapley_attribution_model.py
tester.ipynb
Quick Actions
Details
Creator
ianchute
Language
Python
Category
marketing
Published
12/2/2019

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