performance-marketing

RAdwords

Name: RAdwords
Author: jburkhardt

Loading Google Adwords Data into R

97 stars33 forksRUpdated 2/28/2022100% free · open source

What it does

Pulls Google Ads (AdWords) performance data directly into R for analysis and reporting.

When to use it

•You need to combine ad performance metrics with other business data in R for dashboards or models.
•You want to automate regular (daily/weekly) downloads of Google Ads reports without manual CSV exports.
•Your data science team works in R and you want a programmatic, repeatable way to fetch raw ad data.

Ready-to-paste prompt

```R
# Get keyword‑level performance for the past month and export to CSV
library(RAdwords)
auth <- doAuth()
kwReport <- list(
  reportName = "Keyword Performance",
  dateRange = "LAST_30_DAYS",
  dimensions = c("CampaignId", "AdGroupId", "KeywordId", "KeywordText"),
  columns = c("Clicks", "Impressions", "AverageCpc", "Cost", "Conversions", "ConversionRate"),
  selector = NULL,
  includeZeroImpressions = FALSE
)
kwData <- getReportData(auth, kwReport)
write.csv(kwData, "adwords_keywords_last30d.csv", row.names = FALSE)
```

Heads up: You must have a valid Google Ads developer token and OAuth client ID/secret; without these the `doAuth()` step will fail. Set up the credentials in the Google API Console and enable the Google Ads API before using the package.

Saves to your device

Use with Claude

New

Skip the builder — one click puts this in Claude, Cursor, Antigravity and more.

🔑 Needs an API key

Works after you add credentials — the setup agent will ask you for them.

Try it instantly — no install

Claude Code

mkdir -p ~/.claude/skills/radwords && curl -fsSL https://workflowstacks.com/api/skills/radwords/claude-skill -o ~/.claude/skills/radwords/SKILL.md

Open in another AI app

Opens the app with this repo with the prompt ready to go — no copy-paste needed.

Connect the whole catalog (MCP)

claude mcp add --transport http workflowstacks https://workflowstacks.com/api/mcp

Adds a WorkflowStacks connector to Claude Code: search and load any skill here by chatting.

How RAdwords works

Codeflow

Free to inspect

RAdwords is a small R project (~700 lines across 11 code files, plus 2 test files). Setup is light: small project — see the README for how to run it. Last commit 57 months ago, Other license, has a test suite.

Size

Small codebase

~700 lines · 11 code files · 6 min skim

Setup

Light setup

Small project — see the README for how to run it.

Runs on

No API keys detected

R 100%

Where to start reading

1
README.md
Start here — what it does and how to install it

What's in each folder

inst/Folder143 files

man/Folder12 files

R/Folder11 files

tests/Tests — proof it works2 files

READMEHas testsThin docsNo CIOther licenseLast update 57 mo ago

Use with Claude

New

Skip the builder — one click puts this in Claude, Cursor, Antigravity and more.

🔑 Needs an API key

Works after you add credentials — the setup agent will ask you for them.

Try it instantly — no install

Claude Code

mkdir -p ~/.claude/skills/radwords && curl -fsSL https://workflowstacks.com/api/skills/radwords/claude-skill -o ~/.claude/skills/radwords/SKILL.md

Open in another AI app

Opens the app with this repo with the prompt ready to go — no copy-paste needed.

Connect the whole catalog (MCP)

claude mcp add --transport http workflowstacks https://workflowstacks.com/api/mcp

Adds a WorkflowStacks connector to Claude Code: search and load any skill here by chatting.

Quick Actions

Details

Creator

jburkhardt

Language

Do this with a working workflow

Pages we wrote and tested that put a skill like this to work — importable n8n templates, outcome guides and Claude Desktop configs.

Outcome guide

Automated marketing performance reports

The workflow reads your performance metrics and writes the narrative for you — this week at a glance, what moved and why, what’s next — then sends it on schedule.