marketing

Marketing analytics with marketing-analytics-jumpstart-dataform

Name: Marketing analytics with marketing-analytics-jumpstart-dataform
Author: GoogleCloudPlatform

Get a Marketing Data Store for historical data and dashboards. For founders needing marketing insights.

intermediate⏱ 1-2 hours💵 Free + potential LLM API costs (if using additional capabilities)

86 stars50 forksJavaScriptQuality 8/10Updated 6/15/2026100% free · open source

What it is

Use marketing-analytics-jumpstart-dataform to get insights from your marketing data.

What you can make with it

Marketing Data Stores (MDS) like historical reports and high-performance dashboards for business leaders.

How it helps

It saves you time by organizing marketing data and giving you clear insights to make better business decisions.

Real use case example

"A founder, Alex, needs to understand customer behavior and retention rates. They connect marketing-analytics-jumpstart-dataform to their marketing databases, then configure it to pull in customer data. After that, they create dashboards to track retention rates and identify key growth areas, giving them actionable insights to improve their marketing strategy."

If you're new

Beginners can start using this when they're familiar with basic data organization and marketing concepts.

If you're senior

Senior engineers and professionals will reach for this when they need a pre-built marketing analytics solution for their business or organization.

Common confusion cleared up

Note that this skill is designed to provide a foundation for marketing analytics, but may require additional setup and configuration for specific use cases.

Best inside these AI tools

Any AI ClientCursor

Pairs with

marketing data sourcesdata visualization toolsadditional data analytics tools

Why we list it on WorkflowStacks: It's included in the marketplace because it provides a useful marketing analytics solution for founders and business owners, and is open-source.

What it does

This tool creates a Marketing Data Store for historical data and dashboards, providing marketing insights by processing various marketing data sources.

Install / run

Clone the repository using `git clone https://github.com/GoogleCloudPlatform/marketing-analytics-jumpstart-dataform.git`

When to use it

•You need to retain historical marketing data for future analysis
•You want to create high-performance dashboards for marketing metrics
•You need to perform data analytics explorations on marketing data

Quick start

1Create a new BigQuery dataset using the `bq mk` command, for example: `bq mk --dataset --description 'Marketing Data Store' my-marketing-data-store
2Configure the `warehouse.js` file with your BigQuery dataset ID and credentials
3Run `df apply` to deploy the Dataform project and create the Marketing Data Store
4Use `df run` to execute the marketing data pipeline and populate the Marketing Data Store
5Explore the data and create dashboards using tools like Google Data Studio or Tableau

Ready-to-paste prompt

Run `df run --warehouse my-marketing-data-store --job 'Marketing Data Pipeline'` to execute the pipeline and populate the Marketing Data Store

Heads up: Make sure you have the BigQuery API enabled and a service account with the necessary permissions to create and manage datasets, as well as a valid `GOOGLE_APPLICATION_CREDENTIALS` environment variable set

Saves to your device

What's inside — free to inspect

No purchase needed

Read the entire source before you build — unlike paid marketplaces that hide it behind a buy button.

top-level files

folders

94K

repo size

Apache-2.0

license

Key files

package.json